A peer community
for marketers & creatives
Who are using AI to plan campaigns, create content and understand customers.
See how others are using AI.
Driver Labs gives you the examples, guides and step-by-step instructions to apply AI to your work.
See how marketers are using AI to plan campaigns, create content, research customers, analyze data and automate repetitive tasks.
Then take what works and adapt it to your own team.
Free to join. Get access to the community, monthly challenges, live sessions and resource library.
Who belongs in Driver Labs?
Already experimenting with AI? You’re in the right place.
You don’t need to be an AI expert. If you’re already experimenting with ChatGPT, Claude or Copilot and want to get better at using AI in your day-to-day work, you’ll fit right in.
Get access to all the guides
These are just a few of the guides available to Driver Labs members:
What you get inside Driver Labs
Monthly Challenges
Build something useful with AI each month, with a clear brief, examples and a deadline to get it finished.
Live Working Sessions
See tools and techniques demonstrated live, ask questions and work through any obstacles.
The Resource Library
Grab practical guides, prompts and templates for specific marketing use cases and workflows.
Community Forum
Bring a problem, share what you're building or ask how someone else approached it. Get input from marketers and creatives doing similar work.
Get unstuck with Driver Labs
The tutorial looked easy. Following it wasn’t.
You watch a YouTube video, open the tool and realize you're missing key information. Our guides and live working sessions take you through all the steps, including the roadblocks and the finished result.
You’ve saved plenty of ideas but you haven’t put them to use.
Saving an AI campaign-planning cheatsheet and actually setting up an AI-powered campaign are two different things. In Driver Labs, our monthly challenges give you a brief, examples and a deadline to finish a project. Your peers keep you accountable.
You’re stuck and need someone to ask.
You’ve tried the instructions, but you can’t work out where you went wrong. Bring your questions to a live working session or share what you’re building in the forum to get input from other marketers and creatives.
What you'll find inside Driver Labs
AI moves ridiculously fast.
Every week there’s a new model, a new tool and a new way we’re apparently supposed to work.
How are we supposed to keep up with all of it while still getting our actual work done?
This is the exact reason I built Driver Labs.
I’m Tahnee Perry.
I spend my weeks working with marketing teams on how to use AI, teaching workshops and testing new approaches in my own work.
Driver Labs is where I share what I’m learning — what worked, what didn't, how I built it and what I'd change next time.
- 20+ years in marketing
- Stanford Continuing Studies lecturer
- AI at Work author
- Maven instructor
"It's not theoretical fluff. I walk away every time with tips and skills I can apply right away."
- Lina Perez, Growth, GTM & Category Positioning Leader
"We are now building systems that act as force multipliers for our content, lead gen and strategy."
- Michael Lowe, CMO
"Highly recommend if you're trying to streamline your process, especially for creatives juggling a dozen open tabs and half-finished workflows.”
- Akansha Tripathi, Design Strategist
"I've learned a lot and the group is very attentive to questions as they happen. I highly recommend!"
- Bob Nenninger, Creative Director